Double Negative and Prime Focus merger


Double Negative, employing 1300 in London and Singapore, is a leader in the $2bn Visual Effects industry and famous for the quality of its work on Harry Potter, Terminator and James Bond franchises. We advised DNeg’s leaders Alex Hope and Matt Holben and Namit Malhotra, founder and CEO of the Prime Focus Group with 3000 employees in Mumbai, London and Vancouver during negotiations to explore how, by working together, they could become the No1 player in the industry. Our role was to help plan the people and cultural aspects to get the best from each in this partnership.


Double Negative - visual effects    Prime Focus